New Leadership Team Appointed at Blueprint RF: Read more…

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ATLANTA – June 3, 2019 – Blueprint RF, a Cox Business company, welcomes both David Elrod and Sunshine K. Hodges to the sales team. Blueprint RF, a division of Cox Business, is a leading provider of technology solutions to hospitality clients. Built from the ground up by a team of highly qualified industry leaders and innovators, the company has designed a complete network solution that fully meets the needs of the hospitality property, staff and guests. Blueprint RF has earned an excellent industry reputation for quality network design, solid delivery and support services, and continuous innovation. Blueprint RF’s mission is to help bring businesses and their staff closer to the guest experience.

David Elrod

As Director of Sales, David Elrod’s responsibilities include selling network products and services, and developing and managing a designed sales team. This includes responsibility for coordinating efforts to ensure all project sales documentation is complete, internally approved, presented to the customer, fully executed, and registered within the company’s CRM system.

David’s career spans more than 20 years, serving in various Sales and Marketing leadership roles for Atlanta-based Communications and Technology firms.
David’s experience foundation was developed from his 15-year career at BellSouth / AT&T, where he was promoted from Account Executive to National Account Manager and led teams with the large Service Providers and the largest National clients for the firm. These included The Home Depot, Georgia Pacific, ITT Sheraton (and other subsidiaries) and Emory University System of Healthcare.

David has worked with many leading-edge applications involved with emerging voice, data and video technologies. He led early telemedicine trials and in-building wireless installations with Emory Healthcare, initiated the first hospitality messaging systems as a partner of Nortel Networks at Sheraton, launched a start-up GSM 1900 network for Blue Sky PCS, led consumer energy IoT trials at Enersphere, and negotiated multi-million dollar mobile apps and messaging systems sales to the Tier 2/3 Carriers at Movius. In addition to sales leadership roles, David also held VP Marketing, Corporate Development and other executive roles in both established and early stage companies, launching new brands, driving innovation and substantially growing revenues.

David is a native of Greenville, SC and currently resides in Alpharetta, GA with his wife Cristel. He is a member of Northpoint Community church and has been involved in various neighborhood, community and service organizations over time.

Sunshine Hodges

As Regional Manager of Sales, Sunshine Hodges’ responsibilities include all activities leading up to a completed, signed agreement.

Prior to joining Blueprint RF, Sunshine spent over 10 years solving business challenges with technology solutions. She has successfully sold a variety of cloud-based technology solutions to hospitality, enterprise and government customers. She’s a talented sales, marketing and operations leader whose customer-centric approach is the focus of her engagements.

In her free time, Sunshine mentors young adults and has been involved in various trade and service organizations over the years. She resides in Sandy Springs, GA with her husband, Daryl and dog, Ava Monroe.

“Our growth demands that we bring the best talent on board as we grow exponentially,” said Ron Petersen, co-founder and president, Blueprint RF. “We look forward to David and Sunshine’s future success and contributions to the team.”


About Blueprint RF

Blueprint RF supplies a full range of network solutions to the hospitality and travel industry with proprietary solutions and services that integrate technology to heighten the guest experience. Blueprint RF is a wholly owned subsidiary of Cox Communications, Inc., who also owns Cox Business, its B2B business division, and is the largest private telecommunications provider in the U.S.

About Cox Business

The commercial division of Cox Communications, Cox Business provides voice, data and video services for more than 355,000 small and regional businesses nationwide, including health care providers; K−12 and higher education; financial institutions; and federal, state and local government organizations. The organization also serves most of the top-tier wireless and wireline telecommunications carriers in the U.S. through its wholesale division. For more information, please visit

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