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Sales veteran Kathy Hatala brings a long history of increasing revenue, delivering results

ATLANTA. – Sept. 17, 2020 – Blueprint RF, a Cox Business company, announced the appointment of Kathy Hatala as its new director of sales. In this role, she will lead Blueprint RF’s sales efforts with a renewed focus on developing and nurturing relationships with national brands, property management groups and local leadership teams within the Hospitality industry.

“Kathy brings Blueprint RF the proven ability to drive growth and revenue through consultative selling, strategic partnerships, C-suite engagement and operational excellence,” said Jady West, vice president of hospitality. “We are thrilled to have her join our leadership team and can’t wait to see how she helps our company continue to grow and thrive.”

Hatala is no stranger to the Cox Business family. Before joining Blueprint, she was senior vice president and principal consultant of National Accounts with Speakeasy, a company that helps professionals achieve greater results through more powerful communication. She managed business development primarily in the entertainment & media industry, including Cox Communications, Cox Automotive and Cox Media Group.

Hatala previously held executive positions at Turner and Viacom Media Networks, where she led teams focused on content distribution sales & marketing within the cable industry. After graduating from North Carolina State University, Hatala began her career working in sales for The Weather Channel.

“Throughout my career, I’ve been passionate about growing successful sales teams that consistently deliver results,” Hatala said. “I’m thrilled to have the opportunity to join a great company and to lead its high-caliber sales group.”

In addition to her professional achievements, Hatala is an active member of Women in Cable Telecommunications (WICT) and has served for over a decade on the WICT Southeast Board through which she received the Red Letter Award for Mentoring Excellence. She currently serves as a Director at Large Executive Outreach for the chapter.

About Blueprint RF

Blueprint RF supplies a full range of network solutions to the hospitality and travel industry with proprietary solutions and services that integrate technology to heighten the guest experience. Blueprint RF is a wholly-owned subsidiary of Cox Communications, Inc., who also owns Cox Business, its B2B business division, and is the largest private telecommunications provider in the U.S. For additional information on Blueprint RF, visit

About Cox Business

The commercial division of Cox Communications, Cox Business provides voice, data and video services for more than 355,000 small and regional businesses nationwide, including health care providers; K−12 and higher education; financial institutions; and federal, state and local government organizations. The organization also serves most of the top-tier wireless and wireline telecommunications carriers in the U.S. through its wholesale division. For more information, please visit

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Marriott Guest WiFi Provider
Hyatt Hotels Network Service Provider
Great Wolf Lodge Network Services Provider
Bluegreen Vacations Network Service Provider